Which brands will advertise during the World Cup Final?

Why we chose it

This market exists because the 2026 World Cup Final on July 19 at MetLife is being pitched as the most commercially valuable single broadcast in history — the final is July 19th in New York/New Jersey with Fox and NBCUniversal broadcasting, and Kalshi itself just spent ~$20M to muscle into the tournament's ad inventory, so "which brands buy the biggest slot ever" is on-brand for the platform.

The listed names aren't random — they map to actual FIFA tiers or aggressive challenger campaigns: Tier-1 partners include Adidas, Coca-Cola, Visa, and Tier-2 sponsors include Budweiser (AB InBev), McDonald's, Bank of America, Verizon. Nike is the anti-sponsor angle (Adidas owns the official slot, so a Nike ad would be a classic ambush play). Modelo (not Bud) makes sense because Mexico is co-hosting and Modelo is the US's top-selling beer.

DoorDash at 81% reflects its heavy Super Bowl / live-sports pattern; Gatorade rides on-field visibility; Jeep is the wildcard Americana bet. Samsung and Walmart are safe US-broadcast staples. The realistic "No" case for each: FIFA's exclusivity rules can lock out category rivals (killing Nike, maybe Gatorade if Powerade-adjacent deals exist), and Fox/Telemundo split the feed — only ads in the official national/primary broadcast feed count, not regional or affiliate-inserted spots, which is the real trap in this market.